Creator Feed

I was watching an old clip about the Korean war on You Tube. The US and China were locked in mortal combat in 1951. China lost over a million men as the US pounded badly equipped Chinese troops with massive and superior firepower. The US lost more men in Korea in three years, percentage-wise, than it did in Vietnam in almost ten years.

How far away that seems today.

The auteur film-maker needs his drama consort, with whom he can create a private mythology that consummates in the ultimate offspring—an entire universe.

The relationship between a director and his lead actress is a complex one. Jean Luc Godard made many films with Anna Karina, so did Rainer Fassbinder with Hanna Schygulla and Ingmar Bergman with Liv Ullman.

What is it that makes a Cailin? A semi-functional assemblage of goof, flounce and exuberant wtf? A mind perverted by Lisa Frank and Kurt Cobain, smashed to bits with 108 Mbps of digital force and pieced back together with lesbian fantasies and low-carb smoothies?

Viewers have asked us, Is Cailin based on a real person? The answer is yes. The answer is you.

So what the hell is branding anyway?

Why are Madison Ave people obsessed with this shit?

Who cares anyway.

Well, it's a big deal.

Here's why.

These days, it seems corporations are hellbent on expanding their brandwidth. Messages sprawled and spanked across buses, buildings and billboards program our notions of what's desirable and what's acceptable, and they mingle insidiously with website content in our homes. It's as though the marketing world is constantly trying to help us explore and define who we are by offering us a bevy of variations on the same basic experience.